About Us

Professionalism

01 sports management

We partner with sports teams, associations, educational institutions, and government organizations in Korea and abroad to develop and operate diverse programs across a wide range of sports.

At PLAYGROUND, we focus on personal growth through sports—empowering the next generation to thrive on the global stage.

02 sports tour

We provide structured opportunities for teams to participate in competitions, friendly matches, and cultural exchanges while exploring international sports infrastructure.

03 sports event

We host and manage international and domestic sports events, delivering full-service coordination—from concept to execution.

04 sports education

We work with leading international sports clubs and federations to bring proven, high-quality education programs to Korea. We also host global sports camps and provide long-term overseas studying opportunities for

both Korean and international participants.

05 sports agency

We support promising athletes and coaches in taking their careers abroad. Through our global network, we provide tailored guidance, facilitate international connections, and support successful

contract negotiations with overseas

teams.

Global Network

Japan

Miyazaki government
Miyazaki tourism organization
Kagoshima government
Miyazaki Football Association
Kagoshima Football Association

Singapore

NBA
Singapore Tourism Board
Singapore Hotel Association
Scholar Basketball Academy
SG Basketball
13 Basketball

Australia

NBA Basketball School
Baseball Australia
Basketball NSW
Baseball NSW
Tennis WA
Basketball WA
Football WA
Baseball WA
Swimming WA
Golf WA

Germany

ONEflow Logistics Group
ONEflow Aquatics Pro Swimming team
Gesundheitstrodel Group
Germany Handball Association
Germany Soccer Association

USA

LA Dodgers Training Academy

Malaysia

MVP Basketball
Airkit Basketball
Alice Smith International School

Netherlands

Netherlands Handball Association
Netherlands Ice Skating Association

Spain

Tenerife Top Training
Tenerife Canary Islands

Egypt

Egypt Golf Association
Egypt Swimming Association
ONEflow Aquatics Egypt

China

Falcons Basketball

Thailand

JSE Thailand
Top Flight Basketball

Indonesia

Bali Basketball

Leadership

Changho Lee

Chief Executive Officer / Founder

ACE Education / CEO
Perth Heat Professional Baseball Club,
Australia / International marketing director
Playground Sports Management, Australia / Founder, CEO
BIOSFIT / Co-Founder
WECOPLAY / Founder, CEO

Jinwoo Jung

Chief Business Officer / Co-founder

Mina Na

Director / Japanese Business Director

Taejin Lee

Head of Operation Team

Samuel Immanuel

International Business Manager

Ph.D. Younghyun Ji

Management Consultant

Norifumi Nishimura

Baseball Advisor

Soichiro Sakakibara

Baseball Advisor

Matt Magee

Swimming Advisor

Operations Team

Advisory Board

Business

What We Do

“ Playground"

We provide top-tier sports events and programs and government agencies to deliver proven, top-notch programs.

Playground partners with verified sports teams, associations, educational institutions and government organizations.

01

PLAYGROUND implies “Let’s have fun and play together.”, where athletes, coaches, families, and fans unite in competition — echoing the joy of a childhood playground spirit.

02

At PLAYGROUND, we work as one team with our clients— together from start to finish of every event and tour.

“Play Together, Achieve Together.”

Misson & Approach

PLAYGROUND collaborates with domestic and international sports teams, associations, educational institutions, and government organizations to design and deliver training camps, exchange programs, competitions, and sports experiences for professional, amateur, and young athletes.

02

PLAYGROUND is a specialized sports company offering services in sports management, events, tours, education and agency services.

01

03

We create opportunities for participants of diverse culture and backgrounds to connect and grow.

Especially with the global rise of Korean culture, our goal is to offer meaningful experiences that invite teams back to Korea again.

THIS IS OUR

PROMISE

"Play together, Achieve together"

For the athletes and coaches who inspire through their best performances.

From the first whistle to the final light turned off in the stadium. We will be there.

Sports has the power to change the world.

- Nelson Mandela -

Feb, 2018 Established Playground Sports Management in Australia

Jan, 2019 Chung-Ang University Baseball Team’s first off-season training in Perth, Australia

Aug, 2019 Gangwon Province Gov. Swimming Team’s first off-season training in Perth, Australia

Dec, 2019 Gangwon Province Gov. Diving Team’s first off-season training in Perth, Australia
Jun, 2022 Korea National Swim Team’s first off-season training in Germany

Jun, 2022 Supported Korean National Swimming Team at FINA World Championships in Budapest

Sep, 2022 Led Korea National Swim Team’s high-altitude training in Türkiye

Oct, 2022 Established WECOPLAY Corporation

Oct, 2022 Partnered with Matt Magee (coach of Australian and German national swim teams)
Jul, 2023 Hosted staging camp in Incheon for Slovenian national swimming team for 2023 FINA Fukuoka

Jul, 2023 Ran NBA Basketball School Sports & English Camp in Sydney

Jan, 2024 Ran NBA Basketball School Sports & English Camp in Sydney

Jul, 2024 Ran NBA Basketball School Sports & English Camp in Sydney

Jul, 2024 Signed advisory contracts with Norifumi Nishimura and Soichiro Sakakibara

Aug, 2024 Coordinated Singapore SBA’s participation in Jecheon International Youth Basketball Tournament

Nov, 2024 Organized Korea’s first tryout with Japanese independent baseball teams (Kumamoto & Miyazaki)

Nov, 2024 Hosted Seoul Basketball Camp for Alice Smith School (Malaysia)

Dec, 2024 Hosted Seoul Basketball Camp for Scholar Basketball Academy (Singapore)

Aug, 2025 – Seoul Youth International Basketball Series 2025 (SYIBS 2025)

Sep, 2025 – Guam U17 Women’s National Basketball Team Seoul Training Camp

Oct, 2025 – Academy of Our Lady of Guam Girls’ Youth Volleyball Team Seoul Camp

Oct, 2025 – Guam Stingrays Girls’ Youth Basketball Team Seoul Camp